Posted: September 24, 2019
Last modified: September 24, 2019
The Florida Department of Transportation (FDOT) recently won a national award for its I-4 Ultimate monthly e-newsletter.
This is FDOT’s third American Association of State Highway and Transportation Officials (AASHTO) TransComm Skills Contest award for the I-4 Ultimate project. In 2015, FDOT won an award for the project website, I4Ultimate.com. In 2018, it won for a news release notifying local media outlets and motorists of a long-term closure of Hughey Avenue in Downtown Orlando.
The TransComm Skills Contest is conducted annually by AASHTO’s Committee on Transportation Communication to recognize outstanding work by public relations practitioners. The contest awards have become a standard of public relations excellence among state departments of transportation.
The I-4 Ultimate e-newsletter recently won first place for delivering information to stakeholders, local news media and Orlando commuters to keep them informed about what is happening on the $2.3 billion project.
The e-newsletter stood out for delivering breaking news about closures and shifts and for helping subscribers understand construction activity and how to navigate detours and new roadways through a series of articles, photos, videos, and graphics. The e-newsletter also helped show a side of the construction project that isn’t visible to daily commuters with profiles of team members, behind-the-scenes looks and more.
The e-newsletter proved to be invaluable in delivering information to an ever-growing base of more than 9,100 subscribers, including organizations, agencies, and media outlets who share the content with their audiences.