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Posted: May 31, 2016
Last modified: January 19, 2017

Drivers on Interstate 4 in the Orlando metro area are now seeing the Florida Department of  Transportation’s (FDOT) work zone safety campaign on billboards. It is part of a year-round campaign by the East-Central Regional Office of FDOT, where I-4 and many other construction projects are underway.

Just in time for Memorial Day travel, the visual displays show children dressed in oversized construction gear, and ask drivers to drive safely; “Drive Safe, Florida’s Future Depends On It.” The aim of the campaign is to get drivers to think of construction workers as somebody’s child. An earlier public service video, released and posted on social media by FDOT, asks the question: “Would you slow down if your child worked here?”

All of the participants in the video and on the billboards are FDOT employees’ children. The billboards are owned by FDOT as part of the I-4 project, and are in use until their scheduled removal during the I-4 reconstruction. The billboards are located in Altamonte Springs and in south Orlando, just off the interstate.

In addition, FDOT is adding adults to the theme that everyone is somebody’s child. A parallel social media campaign is underway showing FDOT employees posing with their parents or loved ones. The posting features a short bio, or information about the employee (sample below).
The department is also working on a poster for eventual distribution. We expect further discussions on that initiative with potential partners.

The goal is for everyone — workers, drivers and passengers — to get home to their families safely at the end of the day. The Florida Department of Transportation urges you to drive safely, eliminate distractions and concentrate on the road when you are behind the wheel. Remember, everyone is somebody’s child.